Question: Question 3 2 Which promotional tool ( s ) or tactic ( s ) comprise a push strategy? Advertising to draw the interest of consumers
Question
Which promotional tools or tactics comprise a push strategy?
Advertising to draw the interest of consumers who then go to their retailers and request the advertised product
All of the answers are correct.
Retailer slotting allowances promotion fees for carrying a new product
Targeting opinion leaders and end users
Coupons, contests, sweepstakes, and rebates
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