Question: QUESTION 3 [20 Marks] A balanced scorecard (BSC) is defined as a management system that provides feedback on both internal business processes and external outcomes

QUESTION 3 [20 Marks]

A balanced scorecard (BSC) is defined as a management system that provides feedback on both internal business processes and external outcomes to continuously improve strategic performance and results. Assume you are employed at Toyota as a product analyst. Toyota wants to introduce a new SUV into the market. You decide to develop a Balanced Scorecard to evaluate if this new product-line would make sense to Toyota. Provide a detailed explanation on how the new SUV would conform to Toyotas overall strategic plan. The four perspectives of a balanced scorecard must be explained in line with the scenario.

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