Question: Question 3: (20 marks) a. Suppose a local pizza chain with nine restaurants has asked you to help them with their social media strategy. Discuss
Question 3: (20 marks)
a. Suppose a local pizza chain with nine restaurants has asked you to help them with their social media strategy. Discuss the 1 pros and 1cons of three (3) of the primary social media platforms (Facebook, Instagram, Twitter, Pinterest, and Youtube) for the pizza restaurants. Which one do you consider to be the best? Why? (6+4=10 marks)
b. Why is buzz marketing effective? (2 marks) What four (4) preconditions should be met to ensure its effectiveness? (4x2=8 marks) (2+8=10 marks)
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