Question 3 (20 marks) - Word Limit: 300 The figure below is the result of the market research conducted by brand A in order to know the consumer attitude toward its own brand and the competing brands. Comment on the performance of brand A in terms of customer perceived value. Suggest how brand A can enhance consumer attitude toward purchasing its brand. Buying Attributes Durability Price Design Brand Importance Weight 0.5 0.3 0.1 0.1 Overall Score on Each Attribute Brand A Brand B Brand C 2 8 7 3 8 9 3 4 5 8 5