Question: Question 3 [20 marks Word limit: maximum 350 words (+ 5-10% allowed) Companies often use different marketing strategies to promote their products. One of the

Question 3 [20 marks Word limit: maximum 350

Question 3 [20 marks Word limit: maximum 350 words (+ 5-10% allowed) Companies often use different marketing strategies to promote their products. One of the newest approaches is to hire social media influencers to generate content on behalf of the company. What are some of the social and ethical issues associated with using such approach? (Discuss three)

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