Question: Question 3 (25 (a) Provide suggestions for improving the corporate image of the brand selected for your Group Assignment (Experiential Exercise). (15 marks) (b) Assuming

Question 3 (25 (a) Provide suggestions for improving the corporate image of the brand selected for your Group Assignment (Experiential Exercise). (15 marks) (b) Assuming the brand selected for your Experiential Exercise would like to leverage secondary brand associations through co-branding, what would be the other brand that you like to recommend? Explain.

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