Question: Question 3 [25 marks] Read the case study provided, Rethinking Quatrro's execution strategy: capturing the small and medium-sized enterprise market and answer all four questions.

Question 3 [25 marks]

Read the case study provided, Rethinking Quatrro's execution strategy: capturing the small and medium-sized enterprise market and answer all four questions.

What difficulties did Rao and some of the Board members of Quatrro experience as challenges and discuss how they addressed some of these difficulties, including the main features of their innovative service model.

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