Question: Question 3 (25 marks) Trieste is a chained coffeehouse founded in Italy. It provides premium Italian-style coffee and freshly baked pastries. Customers can simply sit

Question 3 (25 marks) Trieste is a chained

Question 3 (25 marks) Trieste is a chained coffeehouse founded in Italy. It provides premium Italian-style coffee and freshly baked pastries. Customers can simply sit down and relax, enjoying the food it serves. The company is considering which entry mode option to use when expanding into Vietnam. The new coffeehouses can be operated through franchising or managed by the company's wholly owned subsidiary. Explain how these two entry mode options can be applied in this case. In your view, which entry mode option should be used? Provide three justifications

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