Question: QUESTION 3 ( 3 0 MARKS ) : Evaluate the importance of marketing communication evaluation. Using the Mzansi Shine campaign, discuss the benefits CoolFizz derived

QUESTION 3(30 MARKS):
Evaluate the importance of marketing communication evaluation. Using the "Mzansi Shine" campaign,
discuss the benefits CoolFizz derived from evaluating its marketing efforts and propose methods to improve
future campaign evaluations.
Explain with full details
QUESTION 3 ( 3 0 MARKS ) : Evaluate the

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