Question: Question 3 / 3 Mandatory Ansoff Matrix Strategies Uber has collaborated with Spotify to improve the transportation experience of their customers. Uber users can sync

Question

3 / 3

Mandatory

Ansoff Matrix Strategies

Uber has collaborated with Spotify to improve the transportation experience of their customers. Uber users can sync their Spotify accounts when hailing an Uber, select a playlist

(

either their own, or Spotify will have city

-

specific playlists to choose from

)

and have the music already playing when they open the car door.

Which type of strategy is being used by these companies?

Product development for Uber

Diversification for Spotify

Diversification for Uber

None of the above

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