Question: Uber has collaborated with Spotify to improve the transportation experience of their customers. Uber users can sync their Spotify accounts when hailing an Uber, select

Uber has collaborated with Spotify to improve the transportation experience of their customers. Uber users can sync their Spotify accounts when hailing an Uber, select a playlist

(

either their own, or Spotify will have city

-

specific playlists to choose from

)

and have the music already playing when they open the car door.

Which type of strategy is being used by these companies as per the Ansoff matrix strategies?

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