Question $35(2$ points$)$

Which of the following is characteristic of a market expansion strategy in a growing market

Meet or beat lower prices or heavier promotional efforts by competitors when necessary to retain customers and when lower unit costs allow

Develop multiple$-$line extensions or brand offerings targeted to the needs of various potential user applications or geographical segments within the market

Develop a second brand or product line with features or price for appealing to a specific segment of potential customers

Make product modifications or improvements to match or beat superior competitive offerings