Question: Question 3 5 The vehicle option source effect refers to the: different reach and frequency provided by different media vehicles. responses that come from using

Question 35
The vehicle option source effect refers to the:
different reach and frequency provided by different media vehicles.
responses that come from using a flighting, pulsing, or continuity scheduling strategy.
fact that people perceive ads differently depending on their context.
opportunity costs of the various media vehicles that are not chosen.
Question 3 5 The vehicle option source effect

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