Question $36(1$ point$)$

The training program for first$-$line managers should demonstrate that they have learned that marketing$/$strategy$...$

Question $36$ options:

$1)$

$...$is available for consultation when questions arise, can help design new patient services, and help promote associate support of mission, vision, and values.

$2)$

$...$is an upper management activity that the HCO pursues aggressively.

$3)$

$...$is available for consultation when questions arise and can help promote associate support of mission, vision, and values.

$4)$

$...$is available for consultation when questions arise and can help design new patient services.

Question $37(1$ point$)$

You're the fellow, invited to sit in with the team preparing the strategic review for the board retreat. The VP marketing$/$strategy is chairing. During a break, she asks you if you can evaluate the HCO's risk posture. $"$No$,"$ you say, being candid, "but I did learn a framework for understanding risk$$analyzers$,$ prospectors, defenders, and reactors." Choose your best next comment:

Question $37$ options:

$1)$

"Risk can't be avoided. The risk of inaction$$no change$$may be greater than the risk of a planned change. The right path balances the risks of change with the risks of inaction."

$2)$

"Prospectors move into untried fields at very high risk. It's important but might not be prudent for a not$-$for$-$profit HCO."

$3)$

"Analyzers deliberately balance innovation with excellence, looking for tested, low$-$risk change. Some research supports analyzers as the best posture for NFP HCOs."

$4)$

"Reactors can be overcome by competitors who examine future opportunities and implement them more aggressively."

Question $38(1$ point$)$

You are the fellow at an HCO like Sharp HealthCare, in a city like San Diego, and your HCO is promoting its ACO. It wants to attract as many healthy and moderately ill patients as possible to balance those with chronic disease. The marketing VP tests you by asking, "What do we need to think about with this campaign?" You say:

Question $38$ options:

$1)$

"That's a really complicated question. I$\text{'}$m not sure I know the answer."

$2)$

$"$We will refer our own patients, but we need to reach healthy citizens who may not now have providers."

$3)$

$"$We need culturally competent messages for specific ethnic communities."

$4)$

$"$We should advertise at sites where people tend to be healthy. Maybe health and fitness clubs, churches, and senior citizen activities."