Question $37(1$ point$)$

For consumers, modern communications lines are blurred between reality, entertainment, self$-$expression, and marketing messages.

Question $37$ options:

a$)$ True

b$)$ False

Question $38(1$ point$)$

The combination of one or more of communication tools is called the promotional mix.

Question $38$ options:

a$)$ True

b$)$ False

Question $39(1$ point$)$

Research shows that $\_\_\_\_\_\_\_$ ads are most effective in increasing brand awareness and purchase consideration.

Question $39$ options:

a$)$

TV

b$)$

Radio

c$)$

Internet

d$)$

Mobile