Question $38(1$ point$)$

Wondering why only $9\%$ of primary users of its product were female, Lego set out to study girls' playing habits. They conducted extensive surveys and spent hours observing how girls played. This is an example of which step in the market research process?

Question $38$ options:

defining the research goal

planning the research

gathering information

making marketing decisions

Question $39(1$ point$)$

Which of the following is NOT one of the forces of the marketing environment?

Question $39$ options:

economic

sociocultural

technological

ecological

Question $40(1$ point$)$

Consumers are becoming more environmentally conscious, and as a result many companies are implementing more sustainable practices such as switching to compostable packaging and minimizing greenhouse gas emissions. This describes which force of the marketing environment?

Question $40$ options:

ecological

sociocultural

technological

social

Question $41(1$ point$)$

Which of the following is NOT a major marketing mix element?

Question $41$ options:

price

promotion

production

product

Question $42(1$ point$)$

Which element of the promotional mix would address decisions about brand name, packaging, and warranties?

Question $42$ options:

price

promotion

profit

product

Question $43(1$ point$)$

A marketing manager tells her assistant that she wants to use only primary data in her market research. Which of the following data would be most applicable for this research?

Question $43$ options:

customer focus groups

surveys published in trade magazines

blog postings

patent filings

Question $44(1$ point$)$

Which of the following describes a company that has a production orientation?

Question $44$ options:

Smith Company manufactures standard yellow no$.2$ pencils, which are sold in retail stores and in bulk to schools and testing centres.

Hall Corporation manufactures and produces laundry detergent, which comes in six different scents and four different sizes.

ABC Industries employs thousands of independent consultants, who make commission selling a skincare regimen.

Bear & Co$.$ produces artificial ficus trees and other artificial plants, which are primarily sold to companies as office decorations.