Question: Question 3 8 ( 2 points ) Listen q , involves the process of defining the marketing mix variables so that target customers have a

Question

38 (2

points

)

Listen

q,

involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what a product does or represents in comparison with competing products.

Targeting

Market segmentation

A sustainable competitive advantage

Positioning

A customer excellence strategy

Question 38(2 points) Listen q, involves the process of defining the

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