Question $39$

$1\mathrm{.}25$ pts

Multiple Choice: An organization is designing a campaign to persuade people to donate to a charity. If the audience is highly involved and motivated, which type of message should the organization focus on according to the Elaboration Likelihood Model $($ELM$)?$

Messages featuring attractive and relatable spokespersons.

Messages with detailed arguments and evidence supporting the cause.

Messages that emphasize emotional appeal and vivid stories.

Messages using repeated slogans and jingles.