Question $39$

This question relates to The Lincoln case. The equation for the calculation of the E$($NPV$)$ of the project should be:

a$)-$ Marketing Cost $+(($IF$($NPV Prob. of success $($:$)\}$ Prob. of success$)))/(1+$WACC$)$

b$)-$ Marketing Cost rob. of success $($:$)\}$ Prob. of success$)))/(1+$WACC$)$

c$)-$ Marketing Cost $+(($IF Prob. of success $($:$)\}$ Prob. of success$)))/(1+$WACC$)$

d$)-$ Marketing Cost Prob. of success $($:$)\}$

Prob. of success$)))/(1+$WACC$)$

a

$$ b

c

d