This question relates to The Lincoln case. The equation for the calculation of the E(NPV) of the project should be: a) - Marketing Cost + EFNPVrpO, NPVA. 01*(1-Prob. of success}}/{1+WACC) b) -Marketing Cost + [[FINPVpp>0, NPVxp.0)"(Prob. of success)] + FNPV pO, NPVpp, O)"(Prob. of success)) + DIFINPV (p>0, NPVA ON*(1-Prob. of successi]/(1+WACC) d) -Marketing Cost [[IFNPVpO, NPVA. 01*(1-Prob. of success}}/{1+WACC) b) -Marketing Cost + [[FINPVpp>0, NPVxp.0)"(Prob. of success)] + FNPV pO, NPVpp, O)"(Prob. of success)) + DIFINPV (p>0, NPVA ON*(1-Prob. of successi]/(1+WACC) d) -Marketing Cost [[IFNPVp