Question $3.$

$($a$).$ B$$ Mobile Company is a subsidiary of Botswana Telecommunications Corporation $($BTC$)$

has recently started their operations after BTC was given a license to operate a mobile

company. The Board of Directors and Senior Management are worried with regard to how they

will be able to find a market niche and be able to penetrate the market as new players in the

mobile industry. There are already two established mobile giants being Mascom Wireless $($Pty$)$

Ltd Botswana $($Pty$)$ Ltd and it will be an uphill battle to out compete them.

As a marketing business consultant, what business strategy would you advise $$B$$ Mobile to

adopt and why? $(8$ Marks$)$

$($b$).$ When using an integrated approach pay structure, what factors to be taken into

consideration? $(8$ Marks$)$

$($c$).$ Discuss the advantages created by the concept of internal consistency $(4$ Marks$)$