Question $3$

a$)$ Describe TWO $(2)$ target markets of Nando's in Malaysia.

$(4$ Marks$)$

b$)$ Describe how a person goes through the decision$-$making process when he or she plans to purchase a meal from Nando's.

$(10$ Marks$)$

c$)$ Propose any TWO $(2)$ types of promotion tools and the suitable medium for Nando's to improve their brand recognition. Explain your answer.

$(4$ Marks$)$

d$)$ Apart from product costs, identify TWO $(2)$ other internal or external factors affecting Nando's pricing strategy.

$(4$ Marks$)$

e$)$ Nando's is a South African fast food restaurant chain that focuses in PortugueseAfrican cuisine, such as its signature flame$-$grilled peri$-$peri style chicken. In $1987,$ the company was founded in Johannesburg. Suggest TWO $(2)$ appropriate product mixpricing decisions that Nando's can use to maximize their profits.

$(4$ Marks$)$