Question: Question 3 a) Explain how marketers identify different market segments. (6 marks) b) Explain the elements that comprise the marketing environment. (7.5 marks) c) How

Question 3 a) Explain how marketers identify

Question 3 a) Explain how marketers identify different market segments. (6 marks) b) Explain the elements that comprise the marketing environment. (7.5 marks) c) How many books will a publisher have to sell to break even if fixed costs are RM100,000, the selling price per book is RM60, and the variable costs per book are RM40? (1.5 marks) [TOTAL 15 MARKS]

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