Question: Question 3 (a) Suppose Amazon.com has offered you free shipping on your next purchase of more than USD35. (i) Identify the type of promotional tool

Question 3

(a) Suppose Amazon.com has offered you free shipping on your next purchase of more than USD35.

(i) Identify the type of promotional tool that this offer belongs to. (1 mark)

(ii) Briefly explain TWO (2) advantages and TWO (2) disadvantages of this promotional tool. (12 marks)

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