Question: QUESTION 3 COMMUNICATION INTEGRATION PROCESSES AND PRINCIPLES 3.1 You are a Director at Tsakane PR Firm. Your organisation worked on a Black Lives Matter campaign

QUESTION 3 COMMUNICATION INTEGRATION PROCESSES AND PRINCIPLES 3.1 You are a Director at Tsakane PR Firm. Your organisation worked on a Black Lives Matter campaign and are now being accused of inciting acts of violence and discrimination. Explain to your Communication/PR team why it is crucial that the organisation responds to this and the impact of unplanned messages for the organisation.

3.2Your discussion should be guided by pitfalls that may limit the success of an organisations communication and its successful integration.

3.2 Use practical examples to describe each of the four (4) methods of managing communication integration.

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