Question: Question 3 Designing and implementing a Customer Relationship Management program can be a real challenge because it requires an understanding and commitment to the firms

Question 3

Designing and implementing a Customer Relationship Management program can be a real challenge because it requires an understanding and commitment to the firms customers. Poor planning is typically the cause for most unsuccessful CRM initiatives.

Select and analyse any FIVE (5) steps in creating a successful Customer Relationship Management initiative. Support your answer with relevant examples.

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