Question $3$

Developing a strategic vision for a company entails

making choices about what the company's customer value proposition will be and the specific revenue$-$cost$-$profit formula management will use to deliver value to shareholders.

explaining the company's strategic intent in some detail and how management plans to achieve its performance objectives in the light of existing market and competitive conditions.

coming up with an action plan for achieving a sustainable competitive advantage. developing a business model for the company to use in delivering value to customers and shareholders.

prescribing a route for the company to take in developing and strengthening its business$--$a strategic vision lays out the company's strategic course in preparing for the future.