Developing a strategic vision for a company entails

prescribing a route for the company to take in developing and strengthening its business$--$a strategic vision lays out the company's strategic course in preparing for the future.

developing a business model for the company to use in delivering value to customers and shareholders.

making choices about what the company's customer value proposition will be and the specific revenue$-$cost$-$profit formula management will use to deliver value to shareholders.

coming up with an action plan for achieving a sustainable competitive advantage.

explaining the company's strategic intent in some detail and how management plans to achieve its performance objectives in the light of existing market and competitive conditions.