Question: QUESTION 3 Evaluate whether Airbnb has successfully achieved the 5Ss of digital marketing ( mentioned below ). For each objective, provide TWO (2) reasons to

QUESTION 3 Evaluate whether Airbnb has successfully achieved the 5Ss of digital marketing (mentioned below). For each objective, provide TWO (2) reasons to support your argument. (10)

1 Sell grow sales

2. Serve add value

3. Speak get closer to customers

4. Save save costs

5. Sizzle extend the brand online

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