Question: Question 3 If you're implementing a before - after experiment, which of the following would you do last? Select 1 0 0 0 customers to

Question 3
If you're implementing a before-after experiment, which of the following would you do last?
Select 1000 customers to serve as your test and control groups.
Calculate sales in both the test and control group given existing advertising.
Show the test group the new advertising and the control group the old advertising.
Calculate sales lift, adjusting for any differences between the test and control group.
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1 point

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