Question: Question 3 Johnny will have to decide which elements of the Total Product Concept he should emphasize in his promotions. He's never heard of the

Question 3 Johnny will have to decide which

Question 3 Johnny will have to decide which elements of the Total Product Concept he should emphasize in his promotions. He's never heard of the Total Product Concept before and he asks you to explain what each element means. (6 Marks) ELEMENT EXPLANATION As a marketing expert, which element would you recommend that he emphasize in his promotion and explain your rationale. (3 Marks) YOUR RECOMMENDATION AND RATIONALE

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