Question 3:

Marketers consider sub-cultures as a possible influencing factor on purchasing decisions and/or as a way to build the profile of key segments that might be targeted. What is a sub-culture and how could marketers use age sub-cultures to inform their marketing strategies? In your answer, clearly define sub-culture and specifically define age sub-cultures. Then select two age sub-cultures (Generation Alpha, Generation Z, Generation Y, Generation X and Baby Boomers) and describe their characteristics in detail. Explain how marketers can promote products or services to consumers in the two age sub-cultures selected. Be sure to include examples to demonstrate your understanding.