Question $3($Marks: $25)$

Switch Energy drinks are widely available in South Africa, through retailers such as Makro, Dis$$

Chem, Pick n Pay, Spar, Checkers, and many others. The brand is also open to establishing a

distribution relationship with other retailers too. Tait and Roberts$$Lombard $(2024)$ advise that

companies that focus on gaining customer knowledge and developing insight into this knowledge,

can deepen and extend customer relationships. Using examples, advise Switch on the information

that should be stored within their database