Question: Question 3 (Marks: 20) The balanced business scorecard allows managers to look at the business from four critical perspectives. (See the diagram below, The Balanced

Question 3 (Marks: 20) The balanced business scorecard allows managers to look at the business from four critical perspectives. (See the diagram below, The Balanced Business Scorecard Links Performance Measures.). It provides answers to four basic questions: How do customers see us? (Customer perspective) What must we excel at? (Internal business perspective) Can we continue to improve and create value? (Innovation and learning perspective) How do we look to shareholders? (Financial perspective)

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