Question 3 Read the following extract and then answer the questions that follow (25 marks) The most important task is to know what to measure. Determining the key metrics for your company is critical. Otherwise, all the data gathering, mining and analysis you do are worthless. Your key metrics are the numbers that you track regularly to keep improving your business. The specific metrics varies from business to business. They could include financial numbers like revenue, costs, cash, and profit. But they should include other numbers as well. Required While metrics can give you insights and facts to support your decisions, measuring some things may have a negative impact on your business. a) Outline measure to avoid using on your business (5 marks)(b) Give four (4) importance of analyzing data using customer relationship management systems. (4 marks)(c) Discuss the information that an integrated customer relationship management system can provide to your business. (10 marks) d) Differentiate between Business Intelligence (BI) and Customer Relationship Management