Question $3$

Study the information below and answer the questions.

The marketing manager must understand the objectives of the promotional strategy, the intended message to be communicated and the ideal media to be used to deliver this message.

The most effective media are those that work best for a product at a time and it is therefore important for the business to choose that media.

$3\mathrm{.}1$ Define promotion.

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$3\mathrm{.}2$ What are the objectives of a promotional strategy?

$(52)(10)$

$3\mathrm{.}3$ You want to plan a promotional display in a mall.

$3\mathrm{.}3\mathrm{.}1$ State FIVE factors that you would take into consideration when assembling the promotional display.

$3\mathrm{.}3\mathrm{.}2$ State FIVE techniques of marking and pricing merchandise.

$3\mathrm{.}3\mathrm{.}3$ Explain what should be done when the display is dismantled at the end of the promotion.

$(42)(8)$

$3\mathrm{.}4$ Displays range from spectacular, eye$-$catching, purpose$-$made creations to simple posters. List FOUR basic categories of displays

$(42)(8)$

$3\mathrm{.}5$ What are factors to consider when assembling promotional displays

$(62)(12)$