Question: Why does Prof Sullivan hate that Burger King ad so much? Question 1 2 options: Because it lacked clarity, which made it bad brand storytelling.

Why does Prof Sullivan hate that Burger King ad so much?
Question 12 options:
Because it lacked clarity, which made it bad brand storytelling.
Because, as the great philosopher Taylor Swift observed, "haters gonna hate."
This is a trick question: Prof Sullivan loves that Super Bowl ad!
Because she wasn't the target audience.
Because it wasn't well-directed: neither the ketchup nor the burger looked appetizing, which is bad branding.

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