Question: QUESTION 3 The BCG ( Boston Consulting Group ) Matrix is a strategic management tool used to evaluate a company's product portfolio and make informed

QUESTION

3

The BCG

(

Boston Consulting Group

)

Matrix is a strategic management tool used to evaluate a company's product portfolio and make informed decisions regarding resource allocation. It helps businesses analyse their products or business units based on market growth and relative market share. Using relevant examples, demonstrate the utility of the BCG framework.

QUESTION 3 The BCG ( Boston Consulting Group )

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