Question: QUESTION 3 The framework below studies the factors affecting consumers' preference in their choice of petrol retailer in Malaysia. Identify the type of each variable

QUESTION 3 The framework below studies the

QUESTION 3 The framework below studies the factors affecting consumers' preference in their choice of petrol retailer in Malaysia. Identify the type of each variable and the hypotheses in the framework below. (7 Marks) H1 Consumer Preference Image H2 Service Quality H3 Location

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