Question $9$: Choose the best answer to Connor's question about his email content.

"Showing that you're a part of the community is the most important thing. Therefore, in addition to including great housing options, you should offer other retail options. For example, you could partner with home service companies and offer their products and services in your emails. That way you can earn commissions for generating sales for them while you also sell houses.

Establishing yourself as a thought leader is the most important thing; therefore, you should include content that will be the most meaningful to your audience. For example, you could include emails about how the local market is changing. That way, when it comes time for someone to buy or sell a home, they think of you first!

Volume is the most important thing for a sales email. To that end, you should always send your personal link to the Multiple Listing Service $($MLS$).$ That way your recipients can do all the research they want so they're ready to reach out to you when they find something they like.

Making the emails profitable is the most important thing. Therefore, you should include an assortment of affiliate links that make sense for your audience. That way you can make money from your emails even if your recipients aren't ready to change their housing situation.