Question: QUESTION 3 Using in-house capabilities for media relations can be beneficial both public relations practitioners and the organization. However, outsourcing them can be useful in

QUESTION 3 Using in-house capabilities for media

QUESTION 3 Using in-house capabilities for media relations can be beneficial both public relations practitioners and the organization. However, outsourcing them can be useful in certain situation. Compare the usage of in-house capabilities to the usage of external consultants in running a media relations program. (10 marks)

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