Question: Question 3 When developing a marketing mix, which factor is most critical to ensuring alignment with the overall strategy? Utilizing standardized distribution channels regardless of
Question
When developing a marketing mix, which factor is most critical to ensuring alignment with the overall strategy?
Utilizing standardized distribution channels regardless of market segmentation.
Maximizing promotional activities to outspend competitors in all channels.
Tailoring the product, price, place, and promotion to meet the specific needs and preferences of the target market.
Keeping prices low to ensure massmarket penetration.
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