Question: When developing a marketing mix, which factor is most critical to ensuring alignment with the overall strategy? Tailoring the product, price, place, and promotion to
When developing a marketing mix, which factor is most critical to ensuring alignment with the overall strategy?
Tailoring the product, price, place, and promotion to meet the specific needs and preferences of the target market.
Maximizing promotional activities to outspend competitors in all channels.
Utilizing standardized distribution channels regardless of market segmentation.
Keeping prices low to ensure massmarket penetration.
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