Question $3$

Why do distributors need effective supplier partnerships and strategic alliances?

Distributors rely on large margins so the need for effective supplier partnerships isn't as crucial as

most think.

Roughly all strategic alliances are successful due to new technology and forms of communication.

Distributors know that strategic supplier relationships will create value for all participants and that

selecting the right suppliers are vital to ensuring distributor profitability.

A low level of trust and a high level of conflict generates a favorable impression from potential

suppliers to distributors.