QUESTION 31 Forward vertical integration is when a company o Creates forward plans for the upcoming year. O Controls its suppliers or other inputs. Controls its customers or distributors. O Controls how customers perceive its new products. Gains market share by expanding into vertical markets QUESTION 32 In the chapter, Burt's Bees is a company that was mentioned to illustrate what point? O teamwork the company has a good process for writing a mission and vision statement O the strategy process cycle O the company combined its mission and vision statement O the company violated its mission and vision statement QUESTION 33 According to VRIO analysis, a firm's resources are considered rare if they O are difficult for competitors to copy are the best ones in the industry are growing faster than competitors' resources are unusual in the industry are protected by a patent or copyright ASU