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3-17 LO 4 Consumer Empowerment (2000Present) . Integrated, interactive, and wireless technologies have recently been reshaping marketing practices. The technologies present new options like videos that highlight brands. In this Web 2.0 era, consumers are joining in the creation of brand- related messages. This consumer-generated content (CGC) can build excitement for brands but also requires that marketers cede some control to their customers. Interactive media not only allow marketers to reach consumers in the digital realm but also let them gauge consumers' attitudes. A growing share of promotion on the Web is undertaken in support of e-business. Web advertising growth is fostered by three aspects of technology: interactive, wireless, and broadband. . 3-18 LO4 Consumer Empowerment (2000Present), Continued . Branded entertainment blends marketing messages with entertainment in movies, music, and television programming. The use of services like TiVo allow consumers to control television advertising to the point of skipping it altogether. Communicating about brands through branded entertainment gives marketers freedom to work outside the constraints of traditional advertising . 3-19 LO4 Consumer Empowerment (2000Present), Continued RAS2PVT The ultimate in branded entertainment, the BMW Web videos entertain viewers by featuring their cars in short features made by well-known movie directors, including Wong Kar-Wai, Ang Lee, John Frankenheimer, Guy Ritchie, and Alejandro Gonzlez Irritu. The videos have attracted millions of viewers, who watch for more than 15 minutes at a time. Promotion Marketing Using the information from Module 1 PP (Image) and the Internet, You are required to research, discuss, and share information regarding a selected period of the promotion. . The period topic is: Empowerment and Entertainment (2000-) Description of the period of promotion o Major factors (social, economic, political, popular culture) impacting that era o Characteristics of consumers during that era At least two real-world promotion examples of that era Images should be included to conclude the topic