Question 32 (2 points)

Tide Detergent, comes out with a new "green detergent" to appeal to different types of consumers. This is an example of ______________.

Question 32 options:

	product line extension
	product positioning
	Product line contraction
	product mix width
	product repositioning

Question 33 (2 points)

Breyers sometimes uses M&M candy in its ice-creams. This is an example of using _____________.

Question 33 options:

	cooperative promotion
	point-of-purchase displays
	ingredient branding
	brand positioning
	joint venture

Question 41 (2 points)

Which of the following product packaging can be categorized as a container for the product, but also facilitate storage and use?

Question 41 options:

	Milk carton
	Chocolate box
	Pepsi 12-pack
	ground coffee bag
	None of the above

Question 47 (2 points)

Employees of a company come together to discuss the redesign of a product. What process are they engaging in?

Question 47 options:

	Idea screening
	Business analysis
	Idea generation
	Research design
	Prototype creation