QUESTION 32

1. Two nations may use or consume the same product in very different ways or for different purposes. This is an example of which of the following basic research issues in cross-cultural analysis?

   		differences in marketing research possibilities
   		differences in consumption patterns
   		differences in perceived benefits of products and services
   		differences in economic and social conditions and family structure

2 points

QUESTION 33

1. There are four possible global marketing strategies, one of which is a mixed strategy, which involves offering ________.

   		a uniform product and a customized message
   		a customized pricing scheme and a uniform message
   		a uniform product and a uniform message
   		a customized product and a customized message

2 points

QUESTION 34

1. Western culture consumers are believed to differ from Eastern culture consumers in their responses to brand extensions because Eastern culture has a(n) ________ way of thinking and Western culture has a(n) ________ way of thinking.

   		uniform; individualized
   		individualized; uniform
   		holistic; analytic
   		analytic; holistic

2 points

QUESTION 35

1. The reason that many products fail when marketed in a foreign country is ________.

   		many companies assume that if a product is a success domestically than it will be accepted anywhere
   		marketers do not go through enough enculturation education
   		marketers' use of localized marketing strategies negatively influence consumer preferences
   		country of origin effects