Question: Question 36 (3 points) Consumers vary in their commitment to an attitude; the degree of commitment relates to their level of involvement with the attitude

Question 36 (3 points) Consumers vary in their

Question 36 (3 points) Consumers vary in their commitment to an attitude; the degree of commitment relates to their level of involvement with the attitude object. Below, match the levels of commitment with the correct description. Lowest level commitment, formed to gain reward or avoid punishment. 1. compliance Highest level of involvement; Deep-seated attitudes become part of value system. 2. identification 3. internalization > Mid-level commitment; Attitude formed to conform to other person's or group's expectations

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