QUESTION 36 Marketing plans can be categorized by a. objective, size, and orientation b.cost, function, and level in the organization C. cost, size, and degree of organizational committment d. duration, scope, and method of development QUESTION 37 The specific group of customers a firm tries to serve with a specific marketing program is known as its a. Unified segment b. Target market C. Best customers d. Most valuable customers QUESTION 38 The systematic gathering recording, and analysis of information about specific issues related to the marketing of goods, services, organizations, people, places, and ideas is known as a marketing research b. secondary data collection c. the marketing information process d. primary data collection QUESTION 39 Although the market for air-conditioning units is mature in the United States, in many developing countries, their penetration is low and presents an opportunity for manufacturers. This best illustrates what international marketing concept? a. The product life cycle b. Balance of trade c. Product differentiation d. Comparative advantage QUESTION 40 The elements that are internally directed by a firm and it marketers are known as a.controllable factors b. the marketing mix c. marketing strategies d.feedback